Wednesday, May 7, 2008
Joe Dannelly and Brains on Fire®
Brains on Fire®
I attended the Upstate Entrepreneurs and Small Business Owners meeting last night. Joe Dannelly was the speaker. Joe works with one of the most progressive Idenity and Branding Companies I know, Brains on Fire®. Hearing Joe speak was a real treat for me because while I'd love to be able to hire Brains on Fire® to help me brand Wolff, with a starting price of $85,000.00, they are a little out of reach for my budget! Just the same, even though Brains on Fire® caters to high ranking companies, both nationally and internationally, they showed concern for local small business as well when they agreed to speak to this group.
During Joe's presentation, he talked about the work Brains on Fire® did with Fiskars® Shears. They helped Fiskars® develop a Community Website for Scrapbookers called Fisk-A-Teers. It's a brilliant marriage between a hobby and a supplier that does two things as far as I see it:
1. It's an excellent way to promote the Fiskars® brand.
2. It provides a powerful medium for Scrapbookers to learn, swap ideas, show off their crafts and build friendships. These things lead to loyal customers!
One more thing I wanted to share with you from Joe's presentation was an exercise he had all of us perform. Each of us had to take a sheet of paper and draw a line down the middle of it. In the left hand column, we wrote down 3 or 4 of our favorite brands. In the right column, we wrote what we loved about those brands and what draws us to them. After a time of sharing, Joe told us to fold the paper in half and ask ourselves, "Does this list of things I love about these companies describe my company?" It was a great exercise!
I could go on and on about Joe and Brains on Fire®, but the best thing I can do is point you to their blog. It's an excellent source for anyone in business!